主辦單位：
廣東省網絡文化協會、廣東網絡新媒體視聽協會、廣東省廣電網絡股份有限公司、
廣東鴻威國際會展集團有限公司
Organized by:
GuangDong Association of Cyber Culture
Guangdong Association of Internet New Media Audio-Visual
Guangdong Provincial Broadcast, Television, Network Limited
Guangdong Grandeur International Exhibition Group
戰略合作單位：(擬)
京東、Microsoft微軟(中國)有限公司、Google、華為、三星、HTC、索尼、亞馬遜、OCULUS、大朋VR(樂相科技)、Oculus Rift、HoloLens、Morpheus、深圳 3Glasses、蟻視、微鯨、支付寶錢包、微信、睿悅信息Nibiru、暴風魔鏡、魅族、LG、黑盾、打扮家、玖的數碼、卓遠科技、樂客、PICO、kat、上海酷睿、穆特科技、深圳游視、青橙視界、UCVR…
Cooperative Units: JD.com, Microsoft, Google, HUAWEI, Samsung, HTC，Sony, Amazon, OCULUS, Deepoon,Oculus Rift, HoloLens, Morpheus、Shenzhen 3Glasses, ANTVR, WHALEY, Alipay, WeChat, Nibiru, Mojing, MEIZU, LG, Black Shield, Super Technology, PICO, Kat, COOEE TECHNOLOGY, MOTUS, Shenzhen Useus, Kingsee, UCVR, etc.
戰略合作媒體：(擬)
騰訊、搜狐、網易、央視、東方衛視、廣東衛視、南方都視、上海廣播電視臺、湖南廣播電視臺、新華網、VR界、VR大視界、VR2048、魔多VR、黑匣VR、87870.com、妖界VR、VR產業人、VR頭條、VR168、極VR、AR醬、SNAIL SHELL、913VR、VR樂趣網、72變、VR觀察、VR日報、VR技術、VR村、VR玩家、VR信息資訊網、淘VR、VR泡泡網、 AR in China、玩具谷、數字展示在線、OFweek可穿戴設備網、智+空間、好機器人網、蜂迷世界、科技報、娛樂報、投哪兒網絡、物聯網智庫、極智網、萌客、多曼、鎂客網、明日世界、物聯中國、游戲蠻牛、青亭網、泡泡網、數字展示在線、賽隆網、愛玩網、YIVIAN、花火、游物語、游戲狗、活動行、增強現實中國、智嗨、智東西、明日世界等、斗魚、AR in china500+以上媒體…
Partner Media: Tencent, Sohu, NetEase, CCTV, Dragon TV, Guangdong TV, South TV, Radio and Television Shanghai, Hunan TV, Xinhua Net, VRjie,VR2048, Moduo VR，Heihe VR, 87870.com, Yaojie VR, VRchanyeren,VRtoutiao,VR168, Ji VR, AR Jiang, SNAIL SHELL, 913VR, VR Lequ, 72Byte,VR Guancha, VRRB, VRCUN, TAOVR, VR Popo, AR in China, Toys Gu, etc.
戰略合作大學與機構：(擬)
北京大學、北京航空航天大學、北京理工大學、北京師范大學、中國圖像圖形學會學術委員會、中國電子商務協會虛擬現實專業委員會、深圳3D影視協會、中國VR/AR創投聯盟、國際虛擬現實行業協會、AR行業應用聯盟、中國虛擬現實產業聯盟、中國VR/AR游戲產業聯盟、G2A…
Cooperative universities and associations: Peking University, Beijing University of Aeronautics and Astronautics, Beijing Institute of Technology, Beijing Normal University, the Committee of China Society of Image and Graphics, (Shenzhen) 3D Film and TV Association, China Virtual Reality Industry Association, etc;
注：以上排名均不分先后
Note: The above list is in no particular order
承辦單位：廣東鴻威國際會展集團有限公司
Sponsored by: Guangdong Grandeur International Exhibition Group
【VR/AR Fair2018 展會概括】
VR與AR作為新興領域，存在更多普通人難以看到的前景和機會。由廣東省網絡文化協會、廣東網絡新媒體視聽協會、廣東省廣電網絡股份有限公司、廣東鴻威國際會展集團有限公司共同主辦的“2017亞洲VR&AR博覽會暨高峰論壇”已于2017年3月8日-11日在廣州·中國進出口商品交易會(廣交會展館A區)盛大召開，相關政府部門、海內外合作單位、投融資機構、新聞媒體、相關協會、以及VR與AR上下游企業及人士出席此次展會。上屆展會展覽面積20000平方、參展企業120余家、參觀人數30000人次、專業外商超過400人次。并于5月在武漢，8月在中山，12月在北京各地舉辦全國巡展，獲得參展企業的廣泛好評。亞洲VR&AR博覽會的參展商代表企業有京東、HTC、大朋VR、柔宇科技、樂客VR、超級隊長、恒潤數字科技、身臨其境、玖的數碼科技、傳送科技、51VR、龍圖教育、黑晶科技、武漢折疊空間、幻境科技、創龍智新、香港佳瑪、全影匯、影擎電子、力給科技、富華科技、龍程電子、精敏數字等百余家行業領先企業，促進VR與AR行業經濟發展新藍圖和共贏發展。
VR/AR Fair2018 Exhibition Summary
VR & AR as emerging industry exposes unpredictable market outlook and opportunities. Aiming to bring together industry elites together and boost VR & AR market, Asia VR & AR Fair & Summit 2017 was creatively inaugurated during March 8-11, 2017 at China Import & Export Fair Complex, Guangzhou, China. Spanning over 20,000 sq.m., it received more than 120 exhibitors at home and abroad, 30,000 person-time visitors, over 400 person-time foreign merchants. In 2016, the highly acclaimed Asia VR & AR Fair & Summit then organized a nationwide tour in Wuhan in May, Zhongshan in August and Beijing in December consecutively. Over 100 brand exhibitors comprising JD.COM , HTC, Royole, DeePoon VR, Super Captain, Hiran, SLQJ VR, NINED VR, TPCAST VR, 51VR, and so many others were converged under the same roof to facilitate the future of VR & AR for win-win cooperation. Organized by GuangDong Association of Cyber Culture、Guangdong Association of Internet New Media Audio-Visual、Guangdong Provincial Broadcast, Television, Network Limited、Guangdong Grandeur International Exhibition Group.
VR/AR Fair2018 云集世界品牌，構筑品質盛會
VR/AR Fair2018, Gathering International Brands & Holding an Excellent Fair
Facebook花20億美元收購業界領頭羊Oculus VR，被業界視作引爆VR熱潮的開端。2016年虛擬現實走進高考被視為中國虛擬現實產業發展史“里程碑”，虛擬現實是繼智能手機之后的革命性產品，VR與AR應用已影響旅游、購物、醫療、教育、娛樂、設計、地產、工業、軍工、國防等領域，且應用市場還在不斷快速的深入擴張。
Facebook spending $2 billion purchasing industrial leader Oculus VR is deemed to be the beginning of VR boom. In 2016 VR was involved in China’s College Entrance Examination, which is regarded as the “milestone” of China’s VR development history. VR is a revolutionary product after smart phone. VR and AR applications have influenced tourism, shopping, medical care, education, entertainment, design, real estate, industrial, military, national defense, etc, with rapidly increasing market expansion.
未來5至10年內，VR與AR技術將迎來集中爆發期，顛覆性的技術及應用將擁有巨大市場份額。2017全球巨頭將繼續投資并購，虛擬現實和增強現實領域大量資本涌入。Intel、Facebook、Google、華為、微軟、蘋果以及騰訊、小米、暴風科技、阿里、京東等將VR作為重點投資項目，技術應用領域將進一步擴大，預計2020年VR與AR產業產值達到1200億美元。
In the next 5 to 10 years, VR and AR technology will usher in a booming period. Powerful technologies and applications will have a huge market share. In 2017 global giants will continue to invest and merge in VR. Intel, Facebook, Google, Huawei, Microsoft, Apple, Tencent, Millet, Storm Technology, Alibaba, Jingdong will take VR as a key investment project. Technology applications will be further expanded. It is expected that in 2020 the output value of VR and AR industry will reach $120 billion.
工信部《虛擬現實產業發展白皮書5.0》：虛擬現實正處于產業爆發前夕，將進入持續高速發展的窗口期。未來應該提前謀劃布局做好頂層設計，通過財政專項支持虛擬現實技術產業化，實現核心技術突破，加強文化和品牌建設。
Ministry of Industry and Information Technology points out that VR is on the eve of the outbreak period and will soon enter the window period of persistent and rapid development. In the future, the layout should be planned in advance to do the top-level design. We should achieve the core technology breakthroughs and strengthen cultural and brand building through the financial special support for virtual reality technology industrialization.
據統計數據顯示，預計2106年全球VR頭顯設備的出貨量將會達到630萬個，其中40%的需求來自中國。廣州，作為中國改革開放前沿城市，科技創新及應用處于領先位置。舉辦亞洲VR&AR博覽會暨高峰論壇可為行業的發展提供重要的經濟、技術合作與產品交流的平臺，促進VR與AR技術和現代生活的緊密結合,為VR與AR行業企業提供寬廣的推廣平臺和專業服務，將為行業發展帶來革命性創新與融合。
According to statistics, it’s expected that in 2106 global VR device shipments will reach 630, among which 40% of the demand is from china. Guangzhou is the forefront city of China’s reform and opening up, with science and technology innovation and application in a leading position. Asia Asia VR&AR Fair&Summit will provide a broad promotion platform,professional services, revolutionary innovation and integration to VR&AR industry by providing an important platform for economy, technological cooperation and product exchange, intensifying the combination between VR&AR technology and modern life.
【VR/AR Fair2018 同期活動】(擬)
1、VR/AR高峰專題論壇(娛樂、教育、互聯網、工業、醫療、軍事、地產等)。
2、VR/AR最新高端技術、產品新聞發布會。
3、VR+二次元展示。
4、投資路演+VR/AR投融資對接會。
5、行業最具權威頒獎典禮暨高端晚宴。
VR/AR Fair2018 Concurrent events
1. VR/AR Summit Forum
2. VR/AR High-end Technology and Products Press Conference
3. VR+ Two-Dimensional Show
4. Investment Project Show & VR/AR Matchmaking Meeting
5. Industry’s Most Authoritative Awards Ceremony & High-end Dinner
擬邀嘉賓：三星、Intel、Facebook、Google、華為、微軟、蘋果以及騰訊、小米、暴風科技、阿里、京
東等相關負責人。
Target Guest: Samsung, Intel、Facebook, Google, HUAWEI, Microsoft, Apple, Tencent, MI, Stormer Player, Alibaba, JD.com, etc.
【VR/AR Fair2018 目標觀眾】
IT行業、軟件開發、硬件產業、互聯網業、影視制作、娛樂行業、旅游行業、教育行業、設計行業、城建行業、主題公園、游樂城場、影城影院、現代商業、房地產業、安防行業、廣告行業、醫療行業、工業、軍事業、地產等。
Target Visitor
IT industry, software developer, hardware industry, internet industry, film and television production, entertainment industry, tourism, education industry, design, city construction, theme park, entertainment city, cinema, theater, modern commerce, real estate, security industry, advertisement industry, medical industry, industry, military industry, etc.
【VR/AR Fair2018 參展范圍】
►VR/AR硬件設備：顯示設備、輸入設備、數據設備、跟蹤設備、跟蹤系統、定位系統、其它跟蹤器等。
►VR/AR系統設備：沉浸式虛擬現實系統、桌面式虛擬現實系統、增強式虛擬現實系統、分布式虛擬現實
系統等。視覺感知設備、聽覺感知設備、觸覺反饋設備、信息處理系統。
►VR/AR技術：立體顯示技術、環境建模技術、真實感實時繪制技術、三維虛擬聲音技術、視覺實時動態
繪制技術、人機自然交互技術、傳感技術、物理仿真技術、三維全真技術、實時碰撞檢測技術等。
►VR/AR生產設備及零配件：VR系統、超級計算機、顯示器、微投影、視頻處理芯片、微投器件、傳感
器、攝像頭、光學鏡片、顯示屏。
►VR/AR軟件：建模工具軟件、開發工具軟件、web3D技術、cult3D技術、VRML虛擬現實建模語言、全
景技術等。
►VR/AR游戲：VR樂園、VR體驗、VR旅游、VR/AR駕駛、VR建模游戲、VR射擊游戲等。
►VR/AR應用解決方案：汽車制造、裝備制造、航空航天、國防軍事、醫療健康、能源工程、智慧城市、
智慧教育、智慧旅游。
►VR/AR內容制作展示
Exhibition Scope
VR/AR Hardware Equipment: output/input equipment, data equipment, tracking equipment/system, location system and other tracking device, etc;
VR/AR System Equipment: immersive VR system, desktop VR system, AR system, distributed VR system, etc. Visual sensor, auditory sensor, information processing system, etc;
VR/AR Technology: 3D output technology, environment modeling technology, 3D sound simulation technology, human-machine interaction technology, physical simulation technology, life-time collision detection technology, etc;
VR/AR Production Equipment and Accessories: VR system, super computer, screen, micro projector, video processing chip, sensor, optical glass, etc;
VR/AR Game: VR park, VR experience, VR travel, VR/AR drive, VR shooting game, VR modeling game, etc;
VR/AR Software: modeling software, development software, web3D technology, cult3D technology, VR modeling language, panoramic technique, etc;
VR/AR Application Solution: vehicle production, equipment production, aircraft and space ship, national defense and military industry, medical treatment, wellness, energy engineering, intelligent city, intelligent education, intelligent tourism, etc;
VR/AR Content Creation Demonstration
【 VR/AR Fair 2018 國內外推廣】
1、國內主要城市干道及交通樞紐廣告。
2、紙媒、電視、網媒、論壇、線上直播等。
3、國內、國際際呼叫中心電話邀請。
4、數據庫郵件、電話、信息推廣。
5、展會門票直郵。
6、行業展會、論壇、會議等活動現場推廣宣傳。
7、與國內、外投資單位、行業機構、大學、媒體、企業等深度合作宣傳推廣。
8、中外合作協辦媒體約500家
Domestic and overseas promotion
1. Main city road and transportation hub
2. Paper media, TV, network media, forums, live, etc
3. Domestic and international call center telephone
4. Database mail, telephone, information promotion
5. Tickets for the fair
6. Industry exhibitions, forums, conferences and other activities
7. Domestic and foreign investment units, industry organizations, universities, media, enterprises
8. 500 domestic and overseas cooperation media
【 VR/AR Fair 2018 展會優勢 Advantages】
1、國際互動，推動國際VR&AR行業全球化
International Interaction to Promote the International VR&AR Industry Globalization
基于展會國際性的定位，結合眾多國際投資、技術、企業、媒體等條件，組委會在組織工作中增強融
入更多全球元素，從國際化VR&AR各個領域著手，促使行業全球化路線走的更加長遠、寬廣。
The organizing committee will further enhance the integration of global element at work on the basis of global orientation and advantage on international investment .technology,,enterprises and media,to expand and broaden globalization from all fields.
2、國際企業合作計劃 Plan for International Enterprise Cooperation
鴻威會展集團運作廣州休閑娛樂博覽會13年，有著龐大的國際部門機構，多年國際展會自辦、代理，
自創國際雜志及媒體、企業合作等經驗。通過集團800萬企業數據庫，通過電話、電子郵件以及直接郵寄，國際呼叫中心每周為展會增加6000次呼叫，廣泛邀請國際觀眾及展商。
Holding Guangzhou International Leisure & Recreation Expo for 13 years, Grandeur Exhibition Group has large international department with rich experience of cooperation with international media, magazines and enterprises. Through telephone, e-mail and direct mail, the international call center will increase 6000 times of call every week and invite the international visitors and exhibitors.
3、國內展商鼎力支持 Domestic Exhibitors’ Support
鴻威會展集團舉辦的展會已有國內及國際VR展商等眾多資源參與。其中以北上廣深為代表的企業居多。這些已合作多年的展商強力支持并已參與主辦的展會。針對此次活動舉辦，國內行業展商及巨頭企業表示全力支持，全力擴大同行及觀眾采購，通過多方資源鼎立支持此次展會。
Many domestic and overseas VR exhibitors participate in the exhibition held by Grandeur Exhibition Group.The majority of exhibitors are enterprises from Beijing, Shanghai, Guangzhou and Shenzhen. To express strong support, and in view of our pleasure cooperation for years, these enterprises participate the exhibition positively. Futhermore, domestic exhibitors and giant enterprises express full support via different channels, so as to attract more peers and professional buyers.
4、鴻威會展集團具有各領域專業觀眾資源
Grandeur Exhibition Group Owning Numerous Professional Visitors From Various Areas
鴻威會展集團有著十幾年會展籌備經驗，就2018年4月3日-5日同期舉辦的展會有2018亞洲樂園及景點博覽會(原廣州國際電玩游藝設備展暨廣州國際主題公園與文旅產業展)(簡稱AAA)、2018第十二屆廣州國際KTV迪廳酒吧設備及用品展、2018第九屆廣州國際影劇院技術及設施展。展覽規模100000平方米，參觀采購商預計120000人次。集團公司每年舉辦園林、建筑、互聯網等展會，這些專業性買家群體數據，已為VR&AR覆蓋娛樂、教育、互聯網、金融、影視、地產等領域，奠定了強大的觀眾基礎。展會籌備期間，公司將統一目前覆蓋行業所有資源，大面積廣泛的推廣宣傳各個領域。
Grandeur Exhibition Group has more than 10 years of exhibition experience. The concurrent events during April 3rd-5th , 2018 are 2018 Asia Amusement & Attractions Expo (AAA2018), China KTV&Disco&Bar 2018, China Theater & Cinema 2018. The exhibition will cover an area of 100,000 square meters with visitors of 120,000, which is benefical for VR&AR to be combined with entertainment, education, Internet, finance, film and television, real estate and other fields. During the exhibition, Grandeur Group will gather all industry resources to promote widely.
5.政府政策大力支持 Government’s Supportive Policies
結合國家及各地區政府，其中以對虛擬現實及增強現實行業的多項扶持政策，財政助力滲透VR&AR產業，全力推動行業加速擴展。
On the basis of China’s and local supportive polices for VR, finance boosts the rapid development of VR&AR industry.
6. 投資機構支持 Investment institution Support
廣泛合作國內外投資機構，特邀投資機構負責人至展會活動現場，與各企業深入探討及洽談合作。
To widely cooperate with domestic and overseas investment institutions and specially invite the relevant leaders to negotiate and cooperate with the enterprises at the scene.
【 VR/AR Fair 2018 聯系方式】
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